Episode 55: Social media: Influence in 90 seconds or less

Social media allows everyone to say it in 280 characters or get their point across in three minutes or less. After listening or watching them, our whole demeanor changes and we become a totally different person.

Summary: Social media has the power to make politicians get off their butt in order to take interest in various social issues. The latest from the Trayvon Martin, the immigration border crisis, and the Michael Brown issues are living testimonies of media influence on American politics as well as on public opinions.

In a world where social media is becoming a popular social commodity, reporters and journalists hold the strongest tools to increase public awareness. They are the first on sites to talk to witnesses, criminals, and victims and then report to the people what occurred. However, they purposely aim on passing emotional information in order to get high ratings and to increase their financial benefits instead of on providing fair and balanced reporting that involve fair trials and due process. Yet, the people are too busy to check and balance information against validity and objectivity; take as true the first reports made available to them.

The notions “One is innocent until proven guilty” and “The judicial branch is granted the power to bring charges and to judge perpetrators” have no bearings in journalism’s ethics and code of conduct for it is noticeable that reporters are rabble-rousers and attention seekers with a knack to impact legal judgments or to assign culpability to whomever they want. They are one sided, focusing solely on what they want the people to know and, very often, sympathize with the aspect of the issue that increases emotions and empathy so the public can more likely lean toward the victims. Worse of all, they all deliver the same information at the same time and the lone channel showing a different aspect of the question at issue is considered as out of touch, as too conservative, as too rich, as too racist, as too much to the left, etc.

Social media workers use their influence not to remain neutral and not to perform their job based on moral, ethics, and professionalism, but to twist facts into opinions in order to better control how the public enthusiastically reacts to issues. They decide which issues are important and how long such important issues should remain in headlines as they impose on the public their judgments and condemn whoever they want to condemn; the people buy in whatever they are selling because, although educated or rich, Blacks or Whites, young or old, are too lazy to form their own opinion and thus leave it to people dumber than they are to make their judgments for them.

In simpler terms, like fang bangers and vampires using their glamour and their charm to feed on humans, reporters brainwash and compel people to think and act toward the direction they want them to.  If social media were judges and jurors; one would have been denied the right to trials and due process and their verdict would have always been “Guilty, Guilty, Guilty.” 

The media has more power on the people than all the three branches of the federal government combined. With that said, should the media want the people of Ferguson, MO to stop protesting and rioting; a 144-character post on Twitter could do so. However, they want people to riot; they want the police to shoot at people. They are in Ferguson to fuel the issue so more stores can be broken and so more people can be arrested and possibly shot. The longer the protests, the more they stay relevant, the more money they make, and the more power they hold onto the public.  They do not want the protests to end.